Watch the story of the typeface in the following presentation directed by Parachutes & Christopher Van Wilson and animated by Parallel Studio Paris. Obviously, Futura's dominance is evident throughout our visual language, since Bauhaus and beyond. This Bauhaus font was inspired by lettering made by Frederic Goudy for Pabst Brewing Company. Pabst Oldstyle is the closest digital alternative and can be found for download on Adobe Fonts. The original Bauhaus manifesto in 1919 used Ohio-Shrift, an elegant serif font. The original metal type showed extensive adaptation of the design to individual sizes, and several divergent digitizations have been released by different companies.Įventually, Futura was extensively marketed by Bauer and its American distribution arm by brochure as capturing the spirit of modernity, using the German slogan "die Schrift unserer Zeit" ("the typeface of our time") and in English "the typeface of today and tomorrow". An excerpt in Ohio-Shrift from a 1919 ad. The uppercase characters present proportions similar to those of classical Roman capitals. Its core objective was a radical concept: to reimagine the material world to reflect the unity of all the arts. The lowercase has tall ascenders, which rise above the cap line, and uses nearly-circular, single-story forms for the "a" and "g" -the former was previously more common in handwriting than in printed text. October 2016 (last revised) The Bauhaus was founded in 1919 in the city of Weimar by German architect Walter Gropius (18831969). Renner's design rejected the approach of most previous sans-serif designs (now often called grotesques), which were based on the models of sign painting, condensed lettering and nineteenth-century serif typefaces, in favor of simple geometric forms: near-perfect circles, triangles, and squares.įutura is based on strokes of near-even weight, which are low in contrast. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Nonetheless, he always remained the intellectual leading spirit of Bauhaus typography, while Bayer focused on concrete implementation, first in his own work. The typeface was developed by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.įutura has an appearance of efficiency and forwardness. Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927.īased on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period Futura was designed as a c ontribution on the New Frankfurt-project. As Bauhaus100 reminds us of the importance of design in all things visual, Futura, the iconic font is more relevant than ever. Bayer was the first head of a new typography workshop at the Bauhaus, which was established in 1925 when the school moved to Dessau.
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